STYLE WITH A SMILE
INTRODUCING NOA BEN MOSHE
Did you know that artisanal and small-scale gold mining puts our planet, health, and ecosystems at risk? There are about 15 million of these miners globally, 99% of which use toxic chemicals, incl. mercury. 37% of the world's mercury emissions come from small-scale gold mining, making it the largest source of mercury pollution on the planet. Although mining provides social & economic benefits, the adverse effects on the environment & health can't be ignored.
After more than 30 years of leading some of the most prestigious luxury jewelry and fashion brands such as Bulgari, Asprey & Garrard, Roberto Cavalli & Movado, Bob Donofrio discovered the harsh reality and severe impacts of gold mining.
Equipped with knowledge gained throughout his career and the drive to change the industry, Bob stepped out of his roles to start the change himself.Believing he could change the luxury jewelry industry for the better and educate customers about gold mining, Bob founded FUTURA Jewelry, a genuinely ethical, sustainable & traceable luxury jewelry brand.
NOA x FUTURA JEWELRY
As a challenger brand to the industry, each FUTURA Jewelry piece is crafted with 18kt Certified Fairmined Ecological gold. The certification guarantees clean and safe mining practices that are ethical and eco-conscious, making it the purest, fairest way to mine gold- supporting artisans while keeping their health & our planet safe.
FUTURA works with 3 Fairmined certified mines, actively creating change and bringing us closer to reducing mercury emissions. FUTURA is a proud partner of the UNEP Global Mercury Partnership, an initiative aiming to protect our planet & earth from mercury.From the mine to your finger, FUTURA provides physical traceability of the source of gold through its entire supply chain. Made by master jewelers in a small world-class workshop in NYC, Futura jewelry is crafted with the utmost attention to detail.
These 15M miners need to mine to support their families. They mine to live. Using mercury is the simplest, cheapest way to separate gold from the rock. More miners are ready to eliminate mercury as soon as the jewelry industry desires to use clean, ethical gold.
How can we create more awareness?
NOA'S FUTURA FAVORTIES
1. THE LION RING
"In the 4th or 3rd century BC, an ancient Greek artist created a double-headed "Lion" ring symbolizing power, courage, and protection. FUTURA reimagined this design, which reminds me of my mother, who loved lions and was a Leo, whom I miss dearly."SHOP LION RING
2. THE UPTOWN EARRINGS
"I think the uptown earrings are a perfect pair of elevated hoops. If you are looking for that one go-to pair of earrings, I think these would be perfect as they would easily dress up any of your day-to-night looks. I also like that because these are clip-on earrings; you can also wear them on different parts of the ear and get as creative as you want."SHOP UPTOWN
3. THE LAMPSHADE EARRINGS
"Among my favorites are the Lampshade Earrings, based on an original 1930s motif by artist Man Ray. The attention to detail and authentic engraving on these earrings makes them even more special. Statement earrings are my favorite, and I think these will add a touch of elegance to any outfit, day or night."