INTRODUCING: THE CHANGEMAKERS CAMPAIGN
FEATURING FOUR ROLE MODELS FOR FUTURA
We've teamed up with Role Model's Management to collaborate with their consciously minded models for our Fall/Winter 2021 campaign.
FEATURING: JASMINE ELBOUKILI
"FUTURA fits into my sustainable lifestyle, because it gives me the confidence to wear jewelry without putting other lives at risk, while reducing my carbon footprint."
Jasmine chose the Odyssey necklace as a nod to her Egyptian heritage, along with her absolute favorite FUTURA piece - the Deity earrings to remind her of her power as a Creatrix of life.
" Coexisting with the ecosystem and the balance of nature is our priority. Having the opportunity to work with a brand that not only curates incredibly beautiful pieces, but also makes it their mission to protect Mother Earth through their craft, reminds me that there is good in this world. Futura fits into my sustainable lifestyle because it gives me the confidence to wear jewelry without putting other lives in danger."
-Jasmine
RECREATE JASMINE'S CHANGEMAKING LOOK
MEET ANISA BENITEZ
Meet Anisa Benitez, a multi-talented changemaker who weaves positive energy and light into her work in order to increase the wellbeing for all of us on this planet.
Anisa is an actress, model, filmmaker, and mindfulness muse who's guided meditations will give you a sense of peace throughout your day. She is truly someone who believes in and is working toward a better future.
She stands behind FUTURA on our mission to clean up the gold mining industry by eradicating harmful, global mercury-emissions.
"Futura in Spanish means future: Futura as a brand means to me creating with the future in mind, with the health of the planet in mind, with timeless design in mind.We need brands creating across industries being leading examples and role modeling sustainability, Futura is doing that."
Anisa was drawn to the Orbit hoops, a pair of earrings that connected her to her Afro-Cuban roots, as they were originally designed by the Afro-Cuban Jeweler, Art Smith - a truly aligned connection."I love all of the pieces but the Orbit hoops are my favorite, their design is cosmic and unique. As my highest self I feel expansive and connected to the universe."
RECREATE ANISA'S CHANGEMAKING LOOK
FEATURING: TENZING KALDEN
"FUTURA means hope. FUTURA gives me hope that they truly care for mother earth, their sustainability values align with mine and it inspires me to continue learning how my values can be placed on both everyday activities and luxury items."
Tenzing has chosen the Astrid ring to represent her personal aesthetic and conscious values.
"My favorite piece is the Astrid ring, I recently started wearing jewelry and I'm learning how jewelry can elevate everyday garments effortlessly and I can also support brands that align with my ethics. I would wear the Astrid ring to upgrade my everyday basic outfits, maybe with a white shirt, gold hoops, and a pair of high-wasted jeans and white sneakers."
FEATURING: HARTJE ANDRESEN
"I love that FUTURA is educating consumers about mercury and other toxic chemicals used in gold mining...So many people are unaware of this. Brands like FUTURA show that... sustainable, Ethical Jewelry is possible."
Hartje's favorite FUTURA piece is the Elena bracelet. For Hartje this bracelet is bold and delicate, strong and feminine which is how she likes to see herself.To her the palmette pattern looks like little hearts - which is what her name translates to, the symbolism of giving life and spreading love.
ABOUT ROLE MODELS MANAGEMENT
AN ETHICAL MODELING AGENCY
Role Models Agency puts ethics, sustainability, environmental, and social justice at the core of their business. Founded in 2017, the agency came to life from the desire to build a platform where models are given a voice to speak about things they believe in.We wanted to show the world that models can be incredible agents of change and help shift pop culture in the direction needed fora better future.“FUTURA is the future of jewelry. Many of us are just now realizing the statements we make with the jewelry we wear daily. You don’t have to choose between ethics and style with FUTURA.... this has been one of our most exciting collaborations to date.”
-Valerie Emanuel, Co-Founder of Role Models Agency